portfolio
Veyla: Migraine Prevention Social Campaign
Spec Work: Fictional Product
Brief: Instagram campaign for a once-monthly migraine treatment. Audience: adults living with migraine. Goal: get them to start a conversation with their doctor. Voice: warm, plain language, not preachy.
The idea: Three posts that move from pain to possibility to permission. The first names what migraine takes from you. The second shows what you could get back. The third tells you your pain is real and worth treating.
A 30-second spot that extends the social campaign. Migraine leaves an empty seat at the table; Veyla helps her take it back. The story is told mostly in pictures, with fewer than 50 words of voiceover.
Spec work: fictional product
Lone Hawk Hats: Every Hat Has a Past
Spec work: not affiliated with or endorsed by Lone Hawk Hats.
Brief: Instagram campaign for a handmade Western hat brand with rock-and-roll roots. Audience: musicians, artists, and anyone who wants a hat with character. Goal: show that no two hats are alike. Voice: gritty, confident, a little rebellious.
The Idea: Every hat is built from a vintage shell, so it arrives with a history. The posts move from the hat’s past to the person who wears it, and finally to the one-of-a-kind match.
NEW AMSTERDAM VODKA
HOST AND SEGMENT CREATOR
Spec work: not affiliated with or endorsed by Jacob & Co.
